Frey Couture — Bridal Brand E-commerce Store

Project Overview

Frey Couture is a bridal brand that needed a store to match their product: elegant, visually rich, yet easy to manage.

Challenge

Build an e-commerce store for a wedding brand with heavy emphasis on visuals — photos of models, brides, and product details. The store also needed to be easy to manage, with custom features for the bridal niche.

Solution

Built the store on WordPress + WooCommerce using Breakdance for layout. Focused on galleries and high-quality image presentation — critical for the wedding industry. Added custom PHP modules for product-specific features.

Key Features

• Visually rich design with emphasis on photography
• Fast loading despite heavy image content
• Clear catalog structure
• Brand story and craftsmanship sections
• Convenient online payment options

Results

• Brand received an elegant store matching their positioning
• Easy catalog and order management
• Visuals that sell — brides can see products in full detail