Avtotseh / TSEH #1 — Detailing & Auto Import Website

Project Overview

Avtotseh / TSEH #1 is a company with three business lines: premium car detailing in Vladivostok, passenger vehicle import, and heavy machinery import. All of this needed to live on one website while giving each direction its own space.

Challenge

Initially, the site was built just for the detailing business. Later, the company expanded and needed to add two more directions — car and machinery import. The key challenge was maintaining clear navigation without confusing visitors.

Solution

Built a WordPress site with deep customization for three business branches. Each direction got its own section with unique functionality and content. Designed from scratch based on the brand book — a unified style ties all parts together.

Key Features

• Three separate sections for different business directions
• Custom design based on brand guidelines
• Flexible architecture — easy to add new business lines
• Strong SEO optimization with high organic traffic
• Clear navigation despite complex structure

Results

• Best detailing center website in Vladivostok
• High traffic and organic visibility
• Three businesses under one roof with intuitive navigation